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Podcast Promotion & Repurposing for Social Media + Analytics

Sharing a new podcast episode is only the tip of the iceberg

Only a small number of people will go listen to a full podcast episode from general promotion

Podcast episodes are rich with opportunity to create engaging assets

Static Visual Episode Drop Announcements

Audiograms (short audio snippets)

1:00-2:00 audio content is an effective way to grab the attention of social users, giving them a taste of the full podcast content

Hover over image to toggle audio on/off

Video Insight Teasers

Short video is the most engaged content type in social media. Utilize key insights from podcast episodes to develop compelling video assets.

Hover over video to turn on volume

Animated Quote Cards

An eye-grabbing asset compelling viewers to click through to the full episode

How B+B Can Help

Initial Preparation

Ongoing Execution

• Create a library of content type templates

• Each content type will have 2-3 templates to ensure the LR page does not look repetitive
  

• For each new podcast episode, create a package of 4 content assets: Announcement card, audiogram, video teaser, and quote card
  

• B+B can add guidance on sequencing and paid amplification if needed
  

Analytics tell the story and drive strategic decision-making

Measure Impact and Success Across Digital Channels

Initial discovery meeting to develop the appropriate KPIs and metrics

Provide Lewis Roca with always-on access to the dashboards

B+B can provide monthly metric assessment with insights and recommendations if requested

Budget Considerations

Social Media

Employee Advocacy

One-Time Setup

• Channel strategy development
• Asset template library creation (x15 templates)
• Review & approval process development
  

Monthly Activity

• Monthly calendar planning meeting
  
• Calendar creation
• Social media post creation (x8)
• Post copywriting (x8) - included in existing work/budget
• Post publishing (x8)
• Paid amplification of social posts (x2)
• Each boost is $500
  

Preparation

• Platform vetting & recommendations
  
• Setup assistance
• Topic selection
• Internal communications strategy
• Ongoing adoption strategy

Monthly Activity

• Performance consultation
  
• Adoption recommendations
  

Analytics

One-Time Setup

• KPI/metrics identification
  
• Connect accounts
• Create dashboard
• License platform connector

Monthly Activity

• Assess metrics
  
• Develop insights/recommendations

Thank You